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EPUB & PDF Ebook Made to Stick: Why Some Ideas Survive and Others Die | EBOOK ONLINE DOWNLOAD

by Chip Heath.

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Ebook PDF Made to Stick: Why Some Ideas Survive and Others Die | EBOOK ONLINE DOWNLOAD
Hello Book lovers, If you want to download free Ebook, you are in the right place to download Ebook. Ebook Made to Stick: Why Some Ideas Survive and Others Die EBOOK ONLINE DOWNLOAD in English is available for free here, Click on the download LINK below to download Ebook Made to Stick: Why Some Ideas Survive and Others Die 2020 PDF Download in English by Chip Heath (Author).

Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform